Ranking in Google

Does Google ranking really matters?

See Millions of posts and thousands of blogs are published in single day. Means lots of content is already available online, it means if you want to stand with your ideas or content you need to do some extra ordinary or do something that your content should get noticed by users and force them to visit again.

You can see I have searched for a keyword "Content Writing" and got the number of results. Of course

I am not going to visit all of them, the ones which are ranked on first, second pages or at the top in positions going to visit them.

 

Take instance where you have done with your blog or website but when user type any keyword it does not appears in early searches, or search engine shows your website at end. Do you think audience will be able to reach you? Of course as an end users we all follow or check the links which appears to us first or can say that are ranked at the top. 

So you can say if you want to maximise your reach, google ranking matters. SEO is the mechanism you need to work upon it so that GOOGLE has to not only include your content( article, blog, website, online business etc.) but also shows it to the top as the results if  anyone searches for keyword relevant to your website.

You might be thinking WHY I am talking about Google and how it shows the search results, there are other search engines also. But want to let you know around 80% searches start with Google. So if your website or online content is not having good ranking on Google’s search page then it is very difficult for you to stand in a market.

Suppose you have  business of property selling and also you deal through websites. As a customer who is interested in your business and search for property on Google, if it does not shows your business or your website (or shows in last pages of its search) then how people can contact to you via online mode until and unless they have your website link on Top. So now you know how much it does matters and add significant value to your content and business.

Before we start with ways to rank higher on search engine firstly we should know how exactly it works?

How Google Search Rank?

We all have questions in mind like:

How Google determines which page it should show on a particular search?

How it shows the results to its users on search of particular keyword?

Google follows Algorithm to get the idea of worthiness of a page is to a relevant searched query. Google uses around 200 factors to determine authority of web page. Basically it works on crawling, indexing and ranking.

Terminology used below

Crawling: Google uses spiders or bots to crawl for looking information to billions of webpages.

Through this process it further discover and extract additional pages and information.

Indexing: Information which is collected through crawling Google stores them and provides Indexing.

just like any book has index for its relevant and main topics. When any query is made by its users through indexing Google provides results to its user.

Ranking: After crawling and indexing Google assigns ranking to websites according to that it displays the results on any search if any website has higher ranking it will show on top as a result on Google search. If not then it can be shown on second, third pages of Google search. There are some factors on which Google decides ranking for any website as discussed below.

 

So Google uses spiders to crawl billions of webpages then store the information it collects into Index, when any query is searched , google digs into its index for pages, matches the search query and then sort and shows the most relevant result to the searcher.  This is how search engine works basically.

Here are some basic and main factors which play great role to improve any website's Google ranking below factors to be kept in mind.

1. Domain Power
2. Secure and Accessible Website
3. Indexing pages Correctly
4. Links
5. High Quality Content
6. Place Right Keywords in Place
7. Loading Time
8. Mobile Friendly
9. User Experience
10. Publishing Virtual Contents

Let us discuss them in our next topic which will be updated soon

Rest ending this I can only say that if you think that its an intent process and would be done in a month and you will be a star in google then you need to re-think, since hard work pays and patience is the key. It's a long term investment with fruitful returns.